17th
January
2007
National Association Of Realtors Advertising To Boost Sales
posted in Property Management |
So, I recently ran upon this article about the National Association of Realtors (NAR) who say that they are planning to spend up to $43 million to raise public awareness that, and get this, now is the time to buy a house.
Ok, regardless of the fact that IT IS a good time to buy a house due to low interest rates and large housing inventories, in my opinion there is no need to advertise. It seems to me that NAR thinks that the housing market is akin to the grocery store checkout isle.
I could be wrong but buying a house is typically not an impulse buy for the general population. I guess that the National Association of Realtors needs to justify their existence somehow and this is their way of doing that.
This entry was posted
on Wednesday, January 17th, 2007 at 6:00 am and is filed under Property Management.
You can follow any responses to this entry through the RSS 2.0 feed.
You can leave a response, or trackback from your own site.
